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Theda Sandiford's Profile

Theda Sandiford

Theda Sandiford

Hometown:: New York City

Relationship Status:: In a Relationship

About Me:: Serving the Cyber Generation
After graduating Tufts University with a degree in American Studies, Theda worked at WBLS as the promotion coordinator alongside her radio hero, Frankie Crocker. She left the station a year later to became the first black programmer of a major market country station. In 1994, she was nominated for “Programmer of the Year Award” by the Country Music Association. Years later she left radio to move into print media, at Billboard magazine where she wrote the influential column Hot 100 Singles Spotlight and compiled the Hot 100 chart every week.
Bit by the label bug, Theda joined Def Jam Recordings in their sales department, but quickly moved to fill a void in the new media department. Nicknamed Theda.com by rapper Ja Rule, Theda developed a reputation for creating groundbreaking work. Critically acclaimed in the pages of Entertainment Weekly for a Foxy Brown comic-book site, Theda also received kudos when the Def Jam website won for best label site in the Online Hip-Hop Awards in 2000. Theda’s multimedia experience at Def Jam inspired her to expand into the mobile market in 2004. As Brand Director for Def Jam Mobile, she was responsible for branding, licensing and developing original content. Shortly after launching several applications she moved on to drive new technology initiatives at Rush Communications where she assembled an incubator team that developed the concept, business plan and technical execution for start-up company (Global Grind).
As an aficionado of both pop culture and modern technology Theda has fused her interests in a multimedia marketing and content development to create unique content campaigns and marketing strategies for her consulting clients, which have included Phat Fashions, Asylum Records, Rush Communications, Community Connect, Capitol Records, Koch, Simmons Lathan and Kevin Liles Enterprises.
In her spare time, Theda co-hosts Wine Tasting events in NYC with her networking group, SuperNodes. She is also an avid photographer and collagist.

http://www.misstheda.com

Website:: www.misstheda.com

Favorite Artist/Music:

Favorite TV Shows:: CSI, Lost, Heroes, Law & Order, Without A Trace, Star Trek, X Files, Sopranos, Rome, The Simsons, Buffy, Flavor of Love, I Love NY, Sex & The City, Different Strokes, Chapelle's Show, The Cosby Show, A Different World, Facts of Life, Little House, Studs, In Living Color, Monk, The Shield, Project Runway, Iron Chef, Wonder Woman, A Team, Knight Rider

Flikcr

Self Portrait

Bondgyrl posted a photo:

I Feel Like A Chicken With Its Head Cut Off

12/1/07

Felxible

Bondgyrl posted a photo:

Im in Over my Head
Head over Heels
Swan Dive
Zero Gravity

1/14/08

FLORAL

Bondgyrl posted a photo:

Nature VS Nurture
Sunshine Showers
Abundance

1/15/08

Fullfill You Dreams

Bondgyrl posted a photo:

I can visualize what I want
I just need to grab it

1/15/08

Lip Print

Bondgyrl posted a photo:

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Latest Activity

LeVar Thomas left a comment for Theda Sandiford Jun 28

Theda Sandiford's profile changed May 10

BBell left a comment for Theda Sandiford Nov. 25, 2007

Diddygotbeats left a comment for Theda Sandiford Nov. 8, 2007

BBell left a comment for Theda Sandiford Oct. 27, 2007

underground magic left a comment for Theda Sandiford Sep. 13, 2007

Mixtape, Inc. - The Movie left a comment for Theda Sandiford Sep. 13, 2007

Theda Sandiford's profile changed Sep. 12, 2007

Theda Sandiford's Friends

Comment Wall (8 comments)

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At 12:22pm on June 28th, 2008, LeVar Thomas said…: Your about me section WOW! When you get a few come listen to the R&B sounds on my page;)

Peace & Love - LeVar Thomas

At 1:18am on February 20th, 2008, OZY REIGNS said…: HIP HOP: PROOF OF LIFE

--
www.myspace.com/ozyofspades
www.myspace.com/ozyfanclub

At 10:58pm on November 24th, 2007, BBell said…: Wuz good,
I just added new bangers to the page.
check em out.

Now playing: BBellMusic

NEED BEATS GET AT ME...........
http://www.soundclick.com/bbellmusic

At 8:51pm on November 7th, 2007, Diddygotbeats said…: Theda....hope all is well....come by and support the "True School"...WWW.FLOWBACKS.COM..(same network)

Peace